( About Fat Barrel )

Whether it’s wine or people, FAT BARREL is all about “the good stuff.” We refuse to take ourselves too seriously and don’t believe in wine snobbery.

We believe in creating relationships and friendships rather than wine lists and reviews. Don’t get us wrong – we love wine lists and great reviews – but fun, good friends, good wine and great smiles are “the Barrelman’s bounty.” Our friends often describe their secret wine stash, their best wines, as the fat barrels, aka the good stuff. This is where the name of our company comes from. Plus, it’s hard to say FAT BARREL five times without smiling – and that is good stuff.

Founded in 2007, the story of Fat Barrel began in 1992 when the company’s founder first traveled to South Africa to sell US products. He fell in love with a land and people uplifted by truth and reconciliation. He discovered one of the world’s oldest wine cultures dating back to 1652, steeped in cultural diversity (eleven official languages), co-existing within one of the world’s most significant biodynamic plant kingdoms, the Cape Floral Kingdom.

Through the graciousness and patience of our customers, who have listened, tasted and chosen to support us, to our suppliers who entrusted us to be the messenger of their stories across the sea, FAT BARREL has become a community – a community we invite you to join.

Welcome to Fat Barrel Wine Company.
Thank you for visiting.

Whether it’s wine or people, FAT BARREL is all about “the good stuff.” We refuse to take ourselves too seriously and don’t believe in wine snobbery.

We believe in creating relationships and friendships rather than wine lists and reviews. Don’t get us wrong – we love wine lists and great reviews – but fun, good friends, good wine and great smiles are “the Barrelman’s bounty.” Our friends often describe their secret wine stash, their best wines, as the fat barrels, aka the good stuff. This is where the name of our company comes from. Plus, it’s hard to say FAT BARREL five times without smiling – and that is good stuff.

Founded in 2007, the story of Fat Barrel began in 1992 when the company’s founder first traveled to South Africa to sell US products. He fell in love with a land and people uplifted by truth and reconciliation. He discovered one of the world’s oldest wine cultures dating back to 1652, steeped in cultural diversity (eleven official languages), co-existing within one of the world’s most significant biodynamic plant kingdoms, the Cape Floral Kingdom.

Through the graciousness and patience of our customers, who have listened, tasted and chosen to support us, to our suppliers who entrusted us to be the messenger of their stories across the sea, FAT BARREL has become a community – a community we invite you to join.

Welcome to Fat Barrel Wine Company.
Thank you for visiting.

A Message From Bob

My South African community has blessed my life with profound relationships and made me a better world citizen. Their trust and the trust of my customers has enriched my life beyond what I ever imagined was possible when boarding my first flight to the Cape. A most humbling task and great professional challenge is to find the words to appropriately honor the South African’s in my life, while at the same time recognizing my family, friends and customers that have supported my love affair with the Rainbow Nation. My daily quest is to unite “my South African family”, the barrel men & barrel women if you will, with my family, friends, co-workers and customers here at home – my collective tribe – all of whose unwavering support allowed me the privilege to write this today.

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( contact us )

We look forward to hearing from you and
sharing a bottle of “the good stuff”